ASA Rulings: The Advertising Standards Authority (ASA) is Britain’s independent regulator of advertising material.
In recent years, the ASA has been called upon to judge the appropriateness of printed material relating to wind farms in various parts of the UK. As an independent regulator, funded by the advertising industry (not by the UK government), the ASA has no agenda of its own, other than to investigate legitimate complaints made about advertising literature.
So when the ASA upheld three complaints against VVASP (Vale Villages Against Scottish Power) over claims made in VVASP leaflets and newsletters, this was only after careful examination of the facts. The independent regulator ruled that VVASP’s anti-windfarm claims were unsubstantiated and untruthful and were not to be published again.
VVASP had endeavoured to scare friends and neighbours into believing that the proposed Lenchwick Windfarm would lead to a fall in property values and adverse health effects. Click on the link below to read the full ASA ruling over the protesters’ misleading claims:
http://www.asa.org.uk/Complaints-and-ASA-action/Adjudications/2010/2/Vale-Villagers-Against-Scottish-Power/TF_ADJ_48094.aspx
And if you still have doubts, take a look at the ASA's 2008 ruling against the misleading claims of - STOP - Swinford Wind Farm Action Group
Complaints about this Swinford action group's claims were assessed by the independent ASA on 10 counts, all of which were upheld.
http://www.asa.org.uk/Complaints-and-ASA-action/Adjudications/2008/12/STOP-Swinford-Wind-Farm-Action-Group/TF_ADJ_45414.aspx
